The Complete Guide to a Solid Crisis Management Plan
Review the elements that make up a good crisis management program and learn more about how you can go about implementing such a program at your organization.
Discover how the need for a good CM program can lead an organization to form a crisis team, develop a crisis plan, write a crisis playbook, and ultimately to its successfully managing an emergency. This ebook covers:
  • What crisis management is and why it is more important than ever
  • Developing a strong team and solid plan, then presenting it to your stakeholders and to the public
  • How the CM team manages an emergency and the problems that come after
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Crisis Management Co-Authors
Michael Herrera
FOUNDER & CEO
Under his leadership, MHA has become a leading provider of Business Continuity and Disaster Recovery services to organizations on a global level. He is also the founder of BCMMETRICS, a leading cloud based tool designed to assess business continuity compliance and residual risk. Michael is a well-known and sought after speaker on Business Continuity issues at local and national contingency planner chapter meetings and conferences. Prior to founding MHA, he was a Regional VP for Bank of America, where he was responsible for Business Continuity across the southwest region.

Richard Long
SENIOR ADVISORY CONSULTANT
Richard Long is one of MHA’s practice team leaders for Technology and Disaster Recovery related engagements. He has been responsible for the successful execution of MHA business continuity and disaster recovery engagements in industries such as Energy & Utilities, Government Services, Healthcare, Insurance, Risk Management, Travel & Entertainment, Consumer Products, and Education. Prior to joining MHA, Richard held Senior IT Director positions at PetSmart (NASDAQ: PETM) and Avnet, Inc. (NYSE: AVT) and has been a senior leader across all disciplines of IT. He has successfully led international and domestic disaster recovery, technology assessment, crisis management and risk mitigation engagements.
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